Before it´s global market launch in 2017, i helped saloodo!, DHL Freight's new digital freight platform, communicate basic processes and key features in form of two animated explainer films.
I worked closely with the DHL Freight team as well as GREY who were responsible for branding the platform.
In close coordination with the milkmonkey design team, I developed styleframes, and from there took over the production of the films.
The result are two films, which explain the process from two perspectives. On the one hand from the perspective of the shipper, who wants to transport goods and is looking for a suitable company.
On the other hand from the carrier's point of view, who is looking for customers and wants to use his trucks as efficiently as possible.